Before to know about the strategies and marketing difference it is important to identify what is email marketing software solutions and how ithelps us in promoting our business. Internet marketing is known as an online marketing, online advertising or internet advertising. Online marketing is the route of promoting the brand and business services over the internet in order to earn big profits by making our business renowned in the all over world. It is just because of internet we can attract customers from worldwide to our products or our business, the other ways of making your product or business more popular have certain geographical limitation and so our business or product promotion also limits to that specific area. It is the strategy or method to advertise the brand publicly where ever you want. Using Internet Marketing is the form of marketing and advertising so that we can deliver our message and updates to our consumers.
Online marketing refers to advertise and marketing efforts that use the web or email to drive direct sale via electronic costumers. Online marketing endeavor are usually used in conjunction type of advertisement like television, newspapers and magazines. Internet marketing connects the technical creative facets of the World Wide Web such as designing, development and sales.
Specialized fields of Internet marketing:
Internet marketing is divided into different types like Affiliate marketing, display marketing, email marketing and social media marketing
Affiliate Marketing: Affiliate marketing provides us a great platform to earn the money by putting our efforts to refer sales or customers to another business. It is like commission-based system where we get the commission when the business gets sale or customer for example: A property dealer doesn’t own a house which he wants to sell, but he promotes it through various advertising channel and when he gets his first customer or sale he gets some part of the sold amount as commission.
Display advertising: Display advertisement is type of advertisement that is located on other website. It is refers to advertisement banners that are displayed on other websites or blogs to boost traffic towards their content or websites. It seems in wide range and in different formats and contains like texts, images, flash, video and audio. A fabulous combination of text or a fine business oriented videos makes a positive impact on the customer mind and he automatically attracted towards our business or websites.
Email Marketing: Marketing through email is a common and 21st century’s innovative platform where we can market our message in all over the world by sending it to n number of people through email. We can send ads, we can send business request, we can send donations as well and the whole motive of the internet marketing is to build the loyaltyss and trust in our customers.
Social Engine Optimization: With the help of SEO we can promote our business over the internet. SEO, SMO is one of the best ways to promote your business and services. SEM is form of promote a business with paid advertisement which is visible on search engine result pages. SMO is a process to promote a website from various sources like social networks like Facebook, Twitter, Google+, LinkedIn, Pinterest and more.