Back in the day, most businesses used traditional marketing mediums. However, that has recently changed. Every organization has a digital presence on a website, irrespective of its company size. Hence, it is evident that the competition is increasing rapidly, and if you are the owner of a business, you need to abide by certain best practices in SEO.
What are those? Well, some of them are mentioned in the sections below :
Always Make Sure That The Main keywords (s) Are Focused On The Website Content
Whether you hire a company that offers SEO services in the UK or a team that manages your business’s website content, it is wise to ensure that the primary keyword(s) relevant to your business are adequately used. SEO experts advise business owners to ensure that the appropriate keywords are used in the first 25 words of each paragraph in their website’s content body for the best results. This small step allows the web crawlers of Google to integrate your website into its web index quickly. This will further result in a scenario where your website ranks in the first SERP of Google whenever a query for products or services similar to the ones your business offers comes in. Amazing, right!
Always Ensure That The Titles, Overall Content And Description Are Unique
Google doesn’t rank the websites that have duplicate
- Category page content
- Titles
- Meta descriptions
- Landing pages
- Image texts
- Product descriptions.
In simple words, you need to make sure that every word on the official website of your business is unique and is not copied from your competitors. Of course, it would be quite a task to ensure that every service or product description your company offers is impressive, but the results will make an effort worthwhile.
Make sure that the official website of your business is within the opening timeframe of search engine
As per the experts of a company that offers SEO services in the UK, websites that take a lot of time to load often suffer from high bounce rates. On top of this, Google’s algorithm automatically reduces the rank of websites with high bounce rates. Hence, to make sure your business website does not lose its high level or suffer from high bounce rates; you need to take the following measures to keep the loading speed of the website high:-
- Make sure that all the images and videos on your website are compressed. Uncompressed media reduces the loading speed of websites by many folds.
- Always make sure that your website has light themes and UIs.
- Make sure that your website is being hosted from a powerful server. This will ensure that the website’s loading speed will not suffer when high traffic
Conclusion
It is no news that to remain in the first SERP of leading Search Engines like Google; your business will have to face a lot of competition. Hence, you must follow the best practices mentioned in the sections above with due diligence. For the best results, you are strongly advised to seek help from a reputed online marketing company.
