SEO may be an easy practice even for beginners, but once you have tried most of the standard practices of SEO, you will realize the need to upgrade your methods. Competition is very stiff online, where the market share has to choose between turning to renowned brands, other average sites and also the newly launched websites.
When you realize the need to do more to stay ahead of the SEO game, then you will find a value for advanced SEO techniques. Although advanced SEO techniques do not necessarily imply complexity in execution, they demand more keenness and skills to work. The following are top six advanced SEO strategies comprehensively explained:
SEO audit for your website
You will be amazed at how large the percentage of website owners ignore the essence of SEO auditing their sites. SEO audition is about systematically reviewing your website in the examination of all the laid out SEO efforts. It is the only way to determine the reasons why your site is not receiving enough search traffic.
For every audit, you are keen to inspect the errors on your web pages, say, broken links, slow web pages, duplicate content, keyword stuffing, among others. Also, check whether your content was structured correctly by examining whether they have metadata, for instance.
Further, you want to inspect your website for hints on which approach is working best for you. For instance, if a particular blog has received more traffic in a short period than any other, then there must be something you did right. Such insights can help you set newer SEO goals and determine new tactics to enforce.
Use of infographics
Common among websites is the use of pictures, photographs, and memes, but infographics is an advanced SEO technique that people have yet to master. They are liked for their ability to convey complex messages in a format that is easy to understand.
In your use of infographics, determine a good graphic designer that can bring out the visual elements of your content without losing the gist of the material. Ideally, the text should still stand out, preferably by using clear to read font and colors that do not take the attention away from the main content, because, most people concentrate on the graphics part more than the info part.
However, remember that infographics must be factual and accurate, given that they have more longevity and sharability online than text. With accurate stats, configure your blog in line with the infographic, then consider sharing the infographics to directories.
Long-form content means a long piece of information, usually between 1000-2000 words, which provide you with more room to use up your keywords without keyword stuffing, while providing more information for Google to index for ranking.
As you provide long-form content to keep your target audience glued, you must make it interactive and entertaining by the word. Incorporate some humor, questions, images in between, quotes, among others. These things come into play to break the monotony of the long read while luring them to keep reading.
You also want to keep the information relevant, original and current, so the target audience can find value in scrolling down. Incorporate bullet point and differences of the font as regards size, color, and format, to stress on main points and grab attention.
Optimize the landing page
Most website owners do not realize that landing pages have an impact on the impression the audience take home about their sites. An optimized landing page is relevant, communicative and straightforward.
To ensure a perfect landing page, disallow a lot of navigation because the idea is to keep your target audience on your page longer. Use cool colors that are not too flashy or annoying, and declutter it from unnecessary information, which helps to maximize smooth user experience.
Optimize for voice search
Technology has advanced so quickly that it is impossible to ignore the impact of voice search in Google searches. Voice search technology like Google home, Alexa and Cortana have made swifter for people to query search engines for content, and if your site is not optimized for voice search, you are not in luck.
The trick is to conduct keyword research with the mind of voice search so that as you are framing your phrases, you do so in a way they can quickly be spoken out, rather than typed. For example, in place of ‘is not,’ you can use the short form version ‘isn’t,’ which is more likely to be a voice search result.
Your keyword research must be thorough if you will survive the competition online. Single-word and short-tail keywords are no longer as effective and reliable as they used to be, especially with the danger of resulting in keyword stuffing.
Long-tail keywords entail three words or more, to form a relevant phrase that a user would swiftly search, for example, instead of ‘SEO tips,’ use, ‘advanced SEO tips in 2018′. The best part about this trick is that it is more descriptive and can capture the intent of the user.
These advanced SEO techniques can mean the difference between growing traffic flow and a stagnant one. Visit https://serpbook.com for more on what it means to keep tabs on your site’s SERP.