Drop shipping is an amazing business. It doesn’t require much of an investment, you can run from any part of the globe, nor do you need much of an experience to get started. The only three things you need in a drop shipping business is a website, a supply chain and well, marketing. Just like you would do for any other kind of business, when it comes to marketing, Facebook ads could work wonders for your drop shipping store.
Facebook Ads for Drop Shipping Stores
If Facebook were a country, it would the 2nd most populous one in the world. With 2.01 billion active monthly users in one place, imagine how much you can do with Facebook ad tools. If you are reading this, chances are you have already heard success stories about people who use the Facebook ad tool to get their drop shipping business going or that the scope it presents has managed to engage your interest. Read on to understand how you too can have a successful drop shipping store using by running Facebook ads. (know more about Facebook Ads Tool)
About Facebook Advertising
Before we dive into the how you can get started with promoting you drop shipping store on Facebook, let’s get a little idea about advertising on Facebook.
The first step in advertising is the development of a campaign that defines the primary objectives of the Facebook ad you are going to create. A few things that a certainly a part of this goal are increasing brand awareness, maximizing traffic and audience of your drop shipping website and in turn – the sales. Once you have developed a well-planned campaign then you will need to categorize your ad creating ad sets as per demography, interests, lifestyles, purchasing frequency and other relevant factors. One useful Facebook ad tool that can come in handy for this kind of sorting is Facebook Audience Insights. Now you can go about creating your actual ad which has a defined objective and a targeted audience.
Creating an Ad
To begin with you need to focus on a well targeted audience. This is one of the places where you say – size does not matter, what does matter, is how relevant the audience is. The ad needs to reach custom audiences which include people who have positive reviews, your previous customers and even friends and family of your customers; because you know some people are just poking around to see what the next door neighbor or their ex-best friend is doing. Next up, you need to optimize our as for conversions/clicks. Create a Facebook dashboard keeping in mind the KPIs that you need to see. These will be the indicators that will help you make the most important decisions.
Another important factor while creating an ad is your budget. Just because you are well financed does not mean you need to get every other feature there is unless it’s relevant to you. Also, just because you are running a tight ship doesn’t mean you should let go of something that could be a worthy investment; save up! Never invest all your money in a single campaign. Always do a trial run first. When you are getting started, it is recommended that you try out 3-4 different kinds of campaigns in a month.
Making an impression
Once all the ground work is done, create an ad that will have create an impression. Focus on the visuals – use bright, catchy, inviting colors. Videos are known to gran more attention and deliver information better. You could also use infographics and may be ad a nice caption which is short description of your product.
Now that your ad is ready to go live, two things that you should take care not to do: don’t post too often – that’s spammy; people are going to run in the opposite direction; at the same time try not to get forgotten – maintain the right frequency of posting.
Always ad hashtags to help people surf. Include a call to action button; you see Facebook to is rapidly becoming a selling platform – giving you the option to include the buy now/ add to cart buttons. Even the share and like buttons can take you places.
Placing your ads
Your ads can appear on the Newsfeed of a desktop, the users’ mobile or Instagram account, on the right column of the desktop page or also in the audience network (remember, we talked about stalkers?). As per statistical data, the ones that generate the most traffic are the newsfeeds on desktop and mobile pages. So you know where exactly you should be putting your money.
If you think you are having trouble understanding the dynamics that go into making Facebook Ads for your drop shipping store, there are always several free courses available for your help. You can also get the complete information on the official Facebook guide. So get started and turn your drop shipping boat and sail towards success. You do have a Facebook account right?
