Digital marketing is a thriving industry for the new age, but finding the perfect job isn’t always easy. After all, digital marketing is very competitive, whether you have just graduated or are looking for a change in career.
Having the appropriate skills, experience, and qualifications certainly helps, but even that doesn’t guarantee work from the offset. Those seeking their first job in marking often struggle the most, so check out the tips and advice below for how to find a job in digital marketing:
Get the right experience and skills – even if doing it yourself
One of the biggest challenges breaking into any field of work is experience. It seems every industry wants a minimal amount of experience, and digital marketing is no different, but the great thing is it’s possible to get experience without having a job.
For instance, setting up a website or blog is a great way to get your toes wet with the world of digital marketing, while online tutorials can help develop skills that allow you to build your experience independently.
It’s important to gather the appropriate experience of course. This could be web development, content development, SEO specialisation, and general advertising.
For example, you can use YouTube tutorials to learn how to use Google AdWords or Facebook Advertising, and then put everything into practice – you’ve now gained some experience in digital marketing!
Keep learning even after graduating
If you have graduated with a qualification in digital marketing, never make the mistake of assuming your learning has come to an end.
Digital marketing is an ever-changing industry, as innovation and technology are constantly changing the processes and methods of every sector, and employees are always looking for those skilled in the latest procedures.
Google is a great example of this, having changed their search engine optimisation algorithms and AdWords processes several times in the last decade.
Some of the best digital marketers are those that remain ahead of the curve and are ready for the latest innovation. Always look to learn more about your area of expertise, or even consider branching out into several areas of marketing to improve your chances of landing work.
Consider keeping up to date with industry trends by following prominent blogs, and always look for materials that help you to learn more marketing skills, such as video tutorials, eBooks, articles, or anything else.
Know where to look for work
Finding work is always challenging, but because digital marketing is such a diverse industry there are so many ways to look for work. For example, internships are a good choice for graduates looking to get their feet in the door, while entry-level positions are also worth looking for.
Yes, they don’t pay the best, but digital marketing usually involves starting at the bottom and working your way up. While it’s tempting to look for high salary positions, considering lowering the bar slightly, even if just to land a job where you can get some appropriate experience to beef up your CV.
Also, be sure to check for freelance work too! Digital marketing is filled with self-employed marketers selling their services, so check out some freelance sites and see if you can start getting work. Experience is key for the industry, no matter where you get it from!
