Shopify is a monthly paid website that gives you an ecommerce platform to list your products on. You can begin with a free trial and if you like the way the ecommerce platform works, then you can opt in for a monthly package. There are 3 options that come with different pricing. The higher package is only needed if your store starts to make money and you need to utilise additional tools to enhance your sales.
Compared to other ecommerce platforms, Shopify has everything you would find on other ecommerce store options. It is a website builder that gives you a fully responsive e-store to list and categorise your items for sale. For example, if you have several brand names, then you can categorise these items so visitors will be able to easily filter their favourite brands.
Other filter options you would expect to have are also included. If your customers want to filter brand, product type, and price, then they can. All you need to do as the webmaster is make sure your products are categorised and tagged correctly. You can easily visit your Shopify website and test the search functions and filters are working correctly.
You can see more about this by looking at Shopify store reviews UK.
So far, we have established that Shopify comes with the core features you would expect to find on any other ecommerce platform. However, how good is Shopify when it comes to promotions, special offers, and other features that can help you conjure up more sales?
The basic package comes with discount codes which are the perfect sales tools to offer your visitors incentives. The best way to get to get people’s attention is to place banners on the site with discount codes or get people to sign up for your newsletter so you can send them discount codes and product updates. There is also a built-in abandon cart recovery tool that comes with the lowest monthly subscription.
If you want to add gift cards, then you will need to go for the next package up. Gift cards are useful if you have a reasonable sized customer base. People that want to send their friends or family a gift voucher can log on and purchase these from your site, or you can give them away as part of a competition or as a special deal for loyal customers. It is totally up to you how to use gift cards within your sales funnels.
As you store grows and you start to make a lot of sales, you may want to consider upgrading to the highest package so you can take advantage of the advanced and professional reporting tools offered by Shopify’s reporting software. This is a great way to spot sales trends and see opportunities where you can use discount codes and gift vouchers.
Aside from the above-mentioned built-in tools, there is an array of software add-ons that you can pay for or get for free. These add-ons will enhance your store’s ability to sever your customers. One instance would be to build in a mailing list into your Shopify store.
Make sure that you check out all the software add-ons available to you after your store is up and running. You will almost certainly find more useful tools that can be used in conjunction with your Shopify site to enhance both yours and your customer’s user experience.