The design of your website plays a very important role in determining the amount of traffic you are able to generate. Thousands of websites are shut down each day because they are unable to attract enough traffic to keep themselves afloat. It doesn’t matter whether the content on the website is good enough or not; the first thing that a visitor will notice is the design of the site. People want websites that are easy to navigate through, and provide convenient links leading from one page to another.
The thousands of dollars that you spend on search engine optimisation will go to waste unless your website has a good design. The first thing you need to know about improving the design of your website is to keep it as simple as possible. An unconventional design means that users will have to spend more time getting to grips with your website. There’s so much content on the Web right now that most users will just look for simpler websites in order to get what they want. Whether your website focuses on providing content-rich articles, a product or a service, it is important for you to make sure that the design of the site is as simple as possible. Here are a few tips to help improve your web design.
Making use of the right colours on your website is very important. There are plenty of colour choices available to you. You can opt for an inverted contrast, such as a black background with white text on it. However, that’s not really a wise move. As mentioned above, it’s always recommended that you go with tried and tested colour combinations. You can’t go wrong with a plain white background and black text on it.
Many people also prefer using the same colours as the ones on their website. It’s important for you to choose the right colours, since you will be sticking with it for the long term. You can’t change the colours on the website after a few months, because consistency is very important if you want to continue attracting visitors.
Another important factor that affects the design of your website is the font. You should use the right font for your page in order to maintain readability and professionalism. For instance, one of the most hated fonts on the Web is Comic Sans MS. Try not to use fonts that are difficult to read or ones that look unprofessional. You can also hire a design agency to create a custom font that you can use with your page.
The font and the colours on your website are two very important things. However, apart from that, you also need to focus on the placement of tabs, links and other content on your website. For instance, important articles should be listed right in the centre, and the headings should be emboldened in order to ensure that visitors can identify the latest updates on the website.