Social media marketing needs to increase the engagement of users with the content that you share. It hasto encourage interactivity. Users need to feel excited to come forward and participate to have a dialog with your content and ultimately, your brand. Just like how a good academic lecture needs to have a healthy Q & A session at the end, similarly your content should incite the curiosity and inquisitiveness of your target audience. You can use free quiz maker tools to achieve this purpose.
Make Asking Questions a Fun-Filled Process!
Quizzes are something that appeal to people of all age groups. When people voluntarily participate in a quiz, it gives them an opportunity to test their knowledge and understanding. At the same time, this set of questions should be designed as creatively as possible, because in case of online quizzes you do not have a live human being to interact with. You need to go the extra mile to keep users engaged.
You should consider making use of visuals such as imagery, GIFs and even videos in your quiz so that the quiz does not appear to be a boring and dry set of questions. It is also important to let users know that they are not going to be graded or evaluated based on their responses, because if there is any such intention of competition, this puts some pressure on them while answering the quiz and ultimately takes away the fun of answering questions in a relaxed atmosphere as openly and freely as possible.
How Quizzes Can Help Your Business
Quizzes do not necessarily need to be academic in nature. You can even use them to reinforce key concepts and information that is already known to the participants. Internally, you can use quizzes in your organization at the end ofemployee onboarding to make sure that every new hire has actually understood the company’s history, culture and policies.
Externally, you can use quizzes to check whether or not your customers are able to use your products and services to the best of their abilities. Customers are often notaware of the complete feature set of a product/service at the time of buying. By letting them participate in a quiz, you can ask them questions about the undiscoveredways in which your product/service could benefit them. This not only introduces an element of surprise for the customer but also sends out a signal indicating that you are taking extra efforts to make sure your customers are happy with their purchase. It is a good practice to end the quiz with a ‘Thank you’ note and to let the participants know their score so that they can understand how they fared.