Nowadays, traditional advertising is no longer enough to fully convince potential customers to buy a product. Buyers have grown smart in making their purchases and prefer recommendations from people they trust than listening to advertisements.
With this shift in trend, advertisers have grown to use internet tools such as social media in marketing theirproducts. They obtain unique advantage when people talk about their products online and recommend it to their friends and other people.
How Influencer Marketing Works?
Influencer marketing works when products and services are promoted, particularly to people who tend to believe on recommendations from other people. In this strategy, potential buyers are influenced by the word of mouth, popularity, expertise and reputation of an individual advertising or promoting the product. An influencer can be an individual, a group, place or brand.
Youtube stars, professional athletes, industry experts, and bloggers are some examples of good influencers. Since they already have a solid reputation and a number of followers who trust them, what they say about a product will affect the increase or decrease of conversion rates and sales.
Reasons why Influencer Marketing is Becoming Popular
You’ve probably noticed it already influencer marketing is slowly taking over the internet. Marketing experts and bloggers are continually posting new article pieces that guide business owners and beginner marketers around this strategy. But exactly why is it gaining much recognition?
- It attracts better customers. – By implementing influencer marketing, marketers can attract high quality customers to patronize their business. This is especially true to those who are social media users as they can easily recommend the products to their friends and family.
- It delivers strong return on investments. – Most businesses have been earning huge return on investments in using influencer marketing. It’s because this marketing strategy amplifies the reach of a brand. Due to its digital nature, marketers can easily track and analyze the results of their advertising campaign to know if it needs more improvement and to gain stronger ROI.
- It’s fast growing. – Influencer marketing is considered to be the fastest growing technique in attracting customers online. As compared to organic search, this marketing strategy shows increasing rate of generating customers yearly. In fact, some experts say that it is more efficient than affiliate marketing and other forms of advertising.
- It’s cost-effective. – Acquiring customers can be expensive, but influencer marketing is considered to be a more cost-effective option as it enables brands to be flexible in implementing their strategies.
To be more efficient in executing this strategy, it’s highly recommended that youhave someone with a marketing degree and enhanced skills in carrying out influencer marketing campaigns for different brands. And as it’s not that easy to acquire influencers by using a single marketing technique, employing multifaceted marketing strategies is the surest way to reach out to real influencers.
To help you out in finding the right influencer that will work best for your brand, you should use an influencer marketing platform. These platforms are adept in facilitating marketing campaigns, exploring new markets, and finding the appropriate influencers for the appropriate brand.