The internet revolution has brought about a pragmatic change in the way the businesses are conducted today. Having said that, we mean, e-commerce activities are going all-time high with each passing day and millions of sites are coming live online too. As a matter of fact, no single business today can claim a difference without a presence in the digital world. This, in other words, construes that irrespective of the size and the scale of operation, it has become more of an imperative to the businesses to have a digital life with a view to increasing its’ brand loyalty and at the same time, hunt for the new business.
But, the crux is that you are neither alone in the digital world nor you can persuade people physically to buy your product/service there. So, how do you plan to go about it? Well, companies like ICY Digital come to your rescue there with its’ 360-degree state-of-the-art strategy and the marketing support.
To begin here with the right mindset, it is important to mention that marketing is a complex process that involves basic five elements such as product, price, place, promotion, and the people. These elements of marketing are relevant for both online and offline marketing. You may have sufficient knowledge and experience on offline marketing as it is the oldest stream of marketing and the late entrant here is the online marketing that is otherwise known as digital marketing.
The USP (unique selling proposition) of an online marketing is that with a lesser amount of investment in terms of time and money, chances of earning a reputation and success in quick succession are quite high here. This is no exaggeration but a hard found fact in the presence of a multitude of factors like no physical barriers of business thus working on a global scale while launching and penetration becomes easy here. But, the success would lie in the hands of your partner for the online marketing services. How? Let us explore further.
Taking a clue from the basic elements of marketing, you will find the product, price, and the people are with you. What you need is a right combination of place and promotion with a view to taking your business to the next level. That’s where the digital marketing companies like ICY Digital have the expertise. Let’s consider the following steps keeping those two elements place and promotion in mind.
- Place: Here, ‘place’ doesn’t talk about any physical place of doing business since an online business works in the virtual space and thus, the physical barriers of business do not come on it’s way. Here, it refers to your TG (target group) and how you reach the people there. To illustrate it further, your online business must be able to create a world-class ambience so that the online visitors come back to you repeatedly and on frequent occasions.
- Promotion: To our experience, the offline promotion about your online entity doesn’t yield much satisfaction. Instead, it is the online promotion that does the trick here. The journey here begins with the website building with a responsive design. This, in turn, makes your site user-friendly as the people on the move can also access your site 24×7 and 365 days a year through a number of gadgets like PC, laptop, and the handheld devices such as smartphones and tabs. Your site is made SEO friendly with a gamut of exercises like Google AdWords, affiliate marketing, influencing the customers and prospects through blogger outreach services, content development, experiential zone creation, and others as may be required from time to time.
The power of online marketing with a 360-degree digital agency like ICY Digital can never be downplayed. E-commerce giants like Amazon, eBay and Flipkart are the vivid examples of it.