It’s not a huge surprise to learn that there are literally thousands of marketing companies out there. From smaller, family-feel agencies to international household names, which marketing company you choose to work with is important.
Choosing a marketing company takes time and effort – and sometimes money, if you’re unfortunate for it to not work out after you start a project – so it makes sense to research and gain as much advice and tips as you can in your search.
The below tips will give you some initial steps to take when choosing a marketing company, and things to look out for.
They say: “we’ll improve your SEO ranking in less than one month”
Be aware of companies who make ‘too good to be true’ statements, such as claiming to improve your website’s SEO ranking in an unrealistic time frame. It’s important you learn a little of the basics when it comes to marketing and SEO, so you can spot those companies who over promise to get new clients through their doors.
They don’t share your vision or goals
Some marketing companies can look perfect on paper – good credentials, knowledgeable, honest, reasonably priced. What catches quite a lot of people out is failing to assess if the company they choose has the same goals and outlook as them.
Choose a company who shares your vision. You’re much more likely to create solutions and finish projects with little hassle if you’re both working towards the same goal.
They’re all things to all people
A small team of five who claim to be able to produce excellent copy, perform SEO and PPC skills, write outstanding press releases, create all your website content and be able to complete stunning exhibition displays won’t cause results – it will cause chaos.
Choose a marketing company with a good team behind it, dedicated to delivering exceptional work and driving results. It doesn’t matter if you work with a team of five or fifty – what’s important is you know their strengths and weaknesses, and that they’re focused on doing the right job well.
4 They’ve not worked with anyone in your industry before
There’s absolutely the right company for you who won’t have ever worked with your particular industry before – that’s not to say you shouldn’t work with them. But make sure the company you choose knows how you operate, what you want to gain from the partnership, and listens to you when you talk about your industry – because no-one knows your company like you do.
No-one says anything good about them – ever
Every marketing company started somewhere, and it can be a challenge getting the first testimonials down on paper. If you ask around, however, the chances are you’ll be able to find someone who knows the company, so they should have good things to say about them.
If what you’re hearing isn’t positive, re-think your decision. Choose a marketing company with excellent credentials and success will soon follow.
